Explore the life and times of John Tenuta in Life of a Barber – The DOs & TABOOs. In this biographical account by author Gerry Mueller, you will find a vivid portrayal of a love of family that stretches across the globe – from America to Italy and back.

Mueller writes details of Tenuta’s journey from the United States to Italy, surviving the ravages of World War II. Having first-hand experience of American bombing raids, Tenuta tells his story orally due to the fact that his childhood didn’t afford him the privilege of an education. Illiterate and impoverished—from the worst imaginable living conditions of poverty and war—at 18, Tenuta returned to the United States and became a successful business owner, homeowner and a loving husband and father in seven years.

Witness the different stages of Tenuta’s life and career as a barber. He considers experience as the best teacher and wishes to depart tips of information, DOs & TABOOs, to help others learn from his own experiences and help others avoid obstacles wherever possible. The DOs & TABOOs sections at the end of each chapter are devoted to Tenuta’s thoughts concerning business ethics and family values. Useful or not, they are free advice to anyone who reads Life of A Barber – The DOs & TABOOs.

In the final chapter, Tenuta takes his DOs & TABOOs to a more personal family and friend’s level. You will read his proscribed strings at several points to stress the importance of his family values.

Gerald (Gerry) Mueller M.M.C.
610 E. Bell Rd. #2-377
Phoenix Arizona 85022
gerry@ipublishweb.com
602-471-9494

Professional Internet Publishing History

2001 – present – I design, market, publish and host web sites for several small businesses on an entrepreneurial basis. Following is a list of published web sites, which I designed in Adobe Creative Suite CS4 integrating Dreamweaver , Flash , Fireworks, Photoshop, SoundBooth and Acrobat. I develop these sites and provide monthly upgrading and Internet marketing. I perform expert SEO (Search Engine Optimizing), secure email campaigns, online marketing and surveys. My latest surge is taking place in social networking forums such as Facebook, Twitter, MySpace, Blogger and Pay-per-click campaigns.

Arizona Small Business Online Directory at: http://www.atDirectory.net - design - owner

Web Site Developer and Online Marketing Group at: http://www.iPublishweb.com, - owner

Alaska Summer Vacation Planning at: http://www.goriverrat.com, - owner/designer

Semeruco Landscaping Service at: http://www.semeruco.com, - designer

Semeruco Cleaning Service at: http://www.semerucocleaning.com, - designer

Blue Capital Law at: http://www.bluecapitallaw.com, - technical writing

Isa's Cleaning Services at: http://isascleaning.com,- designer

Lori Phillips Hormone Support at: http://www.hormonenurse.com - designer

Sue Legore Cleaning and Painting Services at: http://www.suelegore.com, - designer

Kim Kori Bronze Art Studio at: http://www.kimkoristudio.com, Original Designer

2004 - Webmaster for John Wise General Contractor last seen at: http://www.jrwise.net

2001 – 2003 Original Owner/and Graphic designer for www.PortalWest.com

1994 – 2001, Owner of GoodTimes Publishing Corporation, desktop publishing on an entrepreneurial basis

2001 -- Webmaster for Susan C. Stein last seen at: http://www.susancstein.com

2001 -- Webmaster for Phoenix Pools and Spas last seen at http://www.phxpools.com, original designer

Curriculum Vitae

Post Graduate Academics

2001 -2002, Continuing Student, part-time Master’s Degree in Business Administration (M.B.A.) (Emphasis E-Commerce) student at the University of Phoenix (Scottsdale, Arizona); working toward a master's degree in e-commerce.  To date, the coursework has included Marketing Management, Business law and the Regulatory Environment, Statistics for Managers, International Business, Ethical Theory and Business, and Applied Microeconomics (this is a program designed for working professionals).

1999 – 2001, Internship (paid position for two years) Paradise Valley Community College Assistant to the Director of Public Relations & Marketing. The position required 20 hours per week. As Assistant to the Director of Public Relations, my responsibility was interviewing the top-level academic professionals in all PVCC programs, new, present and future. I wrote weekly feature stories and processed all photographs ready for print in the Paradise Valley Community College Perspective newsletter, which was distributed district-wide and made available to all Maricopa Community Colleges Executive Administration Offices, Faculty, Students, Staff and the Public.

During my internship, I also taught English (ESL 071 - English as a second language). Moreover, in concert with the internship, I completed a second six-credit-hour internship program at Arizona State University. The internship program was a post-baccalaureate technical writing and English rhetoric and composition certification program.

1999 – Community College Teaching Certificate, State Board of Directors for Community Colleges of Arizona granted Mr. Mueller the Arizona Community College Regular (A.1.a., lifetime) Teaching Certificate. 

2000 – Graphics Editor; Paradise Valley Community College Puma Press newspaper

Curriculum Vitae

1996 – 1998, Master of Mass Communication degree: Graduate of the Walter Cronkite School of Journalism and Telecommunications from Arizona State University (Main Campus) with a 3.8 GPA.

1998 – Feb. Graduate Master's Thesis—A study of the symbiotic interaction among three prestige U.S. newspapers and the Montana Freemen during the 81-day anti-government standoff in 1996.  The thesis included a computer-assisted content analysis to measure how newspaper exploitation of terrorist activity in the United States impacts the American populace.  This 1998 study was the first thesis published as a model on the Walter Cronkite School Web site. Now viewable at: http://www.ipublishweb.com/freemenstudy.html

1994 – 1996, Bachelor of Arts degree in journalism: Arizona State University, For my second language requirement, I studied Ancient Latin for the purpose of gaining greater command of the English language.

1992 – 1994, Associate of Arts degree: Paradise Valley Community College, Honors (Emphasis area: Intercultural Communication).

“Researching Intercultural Communication” – The annotated bibliography listed every publication through 1994 in the Maricopa County Community College Library system on the topic of intercultural communication.  The publication is currently on display as supplemental reference material at Paradise Valley Community College Library. 

Note well: Paradise Valley Community College used “Researching Intercultural Communication” as a model honors project during North Central College Accreditation for its English and Humanities division in 1994. 

1987 – 1995, Rio Salado Community College; computer studies: Microsoft Word, FrontPage, Excel, Word Perfect, PageMaker (now Adobe InDesign).

1979 – Western Real Estate College; Accomplished by being licensed as a Sales Agent in the State of Arizona

Scholastic Honors and Awards

 2000 – Paradise Valley Community College Puma Press Club Lynx Magazine award for excellence in reporting, writing, photography, and artistic expression.

1994 – Paradise Valley Community College; Dean's list with a 3.67 GPA 

1993 – PHI THETA KAPPA with an academic award for the following honors project: 

1987 – Rio Salado Community College; Dean's list with a 3.85 GPA

Cap Stone Award

Graduate Commencement Speaker – Paradise Valley Community College distinguished me by featuring me in a new tradition honoring alumni speakers at the 1999 Paradise Valley Community College Graduate Commencement Ceremony. 

Academic Organizations

1996 – 1997, ASASU (Associated Students of Arizona State University), Director of Public Relations at ASU's student government under two one-year administrations.

1993 – present,  PHI THETA KAPPA, Alpha Omicron Chi 

Professional Organizations

1996 – 1998, SPJ – Society of Professional Journalists – President – I was selected for this two-year position by my Graduate Committee Chairman at the Walter Cronkite School of Journalism and Telecommunications, College of Public Programs, Arizona State University, Tempe.

1992 – 1996, IABC – International Association of Business Communicators - member

1995 – 1996, NPPA – National Press Photographers Association - member

1993 – Inducted into Marquis Who’s Who in American Publishing

Published Works

2011 - Author and Publisher of: Life of a Barber - The DOs & TABOOs

1999 – March, Editor of The DesertTimes® and Webmaster of deserttimes.com® last seen at: http://members.tripod.com/deserttimes 

2000 – April, Paradise Valley Independent – PVCC’s spring production of "Our Town Comes to Town"

2000 – April, Foothills Sentinel – PVCC’s spring production of "Our Town"

1995 – September, The Business Journal – “Veteran Banker Was Key to State Growth”

Arizona State University Student Publications

1994 – 1996, State Press – commercial ads

1996 – 1997, ASASU's, Director of Public Relations, – My publishing responsibilities included newsletters, media kits, brochures, ad production, speech writing and Event Advertising (samples available upon request).

1995 – State Press – “Building materials in the riverbed”

1994 – Sun Devil Spark Arizona State University Yearbook – “Student grills Arizona’s Governor Fife Symington”

Paradise Valley Community College Student Publications

2000 – March  – Lynx Magazine – At home in the theatre: Guest Director Graham Whitehead Coaches Our Town

2000 – April  – Lynx Magazine – PVCC tip-toes its way to the stage

1994 – April  – Puma Press – “Campus ashtrays, policies promote inhalation and cancer”

1994 – March  – Puma Press – “Computer facelift on campus”

I will produce hard copies upon request for interviews.

Academic References

Dennis Russell Ph.D., – ASU Graduate Committee Chair, – Office: (480) 965 –5011, Home: (480) 503-0367

Howard Greenlee, M.B.A., – PVCC Director of Public Relations & Marketing - Retired

Alan Tongret, M.F.A., – PVCC Theatre Producer at: alan.tongret@pvmail.maricopa.edu  – (602) 787-6580 

Judy Galbraith, – PVCC Journalism Faculty at: jlgalbrait@aol.com  – (602) 787-6772

Christine Ferguson Ph.D., – ferguson@sccmail.maricopa.edu – (480) 423-6417

Professional References

Lori Phillips – (602) 348-3686 Promotion for Lori Phillips, R. N. at www.hormonenurse.com

Hermann Braasch – 602-561-1356 or hermannbraasch@gmail.com

Giselle Veloz - 602-451-4357 or giselleveloz@gmail.com

Isa Parrault – (480) 329-8049 Promotion including desktop publishing for Isa’s Professional Cleaning Service at: www.isascleaning.com

Sue Legore – (602) 570-7000 Promotion for Sue Legore Companies at: www.suelegore.com

Personal References

Brough Stewart, 15215 N. 5th Ave., Phoenix, Arizona 85023, brough@broughstewart.com  – (602) 789-8402

Anne Manross, 4455 E. Douglas Ave, Higley, Arizona 85236, anne@manross.net – (480) 985-0096 

Irene McCready, 4323 E. Nesbit, Phoenix Arizona 85032 (602) 494-8894

Cindy Grisamer – (602) 423-7497

Gloria Hart – glrha6@aol.com (602) 741-0497

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